A Journal for a Graphic Design Student

  Week 11 Mon 30  Had our stage 2 meeting at 10am and received some information about the upcoming week especially since our handin is very soon. Mostly that 1-2-1s are available again so that we could talk about our work with tutors. Tues 1 We had our second group learning teams today where we got to show off our current progress with our coursemates. We were all at a similar place, had a name and strapline sorted and had started on creating our visual elements for our brands. Most of us wanted some insight into what we could focus on and start our next part of development. Wed 2 So today I focused on getting my first brand finished so that I could start researching into my second idea - a bright brand that celebrates people drinking non-alcoholic substitutes. Exploring what bright colour schemes I wanted to use as well as what dynamic style I wanted for the labels. Thurs 3 The lecture this week was about the Branding of Christmas. It was interesting to learn that Christmas today wasn

Week 10 Mon 23 Started off with the Stage 2 Meeting this week. This week we are to keep on developing our visual positioning for our brands and build upon all the work we have done in the past three weeks of workshops. I'm hoping to have some bottle mockups by the end of the week. Tues 24 Because we didn't have a workshop today, there were learning teams instead. Mine started at 1:30pm so I had lots of time to prepare what I wanted to show and share. The overall discussion went really well: it was nice to hear and see all the work my coursemates had down and also give my own thoughts on it. (mindmap 'learning teams' shows what we discussed about my project). Wed 25 I started off today creating a mindmap of all the stuff that had been discussed in my learning teams yesterday. It would help me pinpoint what direction I should go next for my brand e.g. start designing the logo and visual elements of the brand. So afterwards I began exploring layouts for my brand logo and p

Week 9 Mon 16 This week is focusing on brand language, the why that brand portrays themselves to their costumer. We had a Kickstarter due in today at 5pm so I spent the morning completing that task. Tues 17 The workshop today was by Ian and it was a very enjoyable one. There were many workshops and they were all fast-paced with a time limit. I really liked the one for brand name development:  by creating a large mindmap and having a section for different types of brand names e.g. Latin versions, two words joined, colours, rocks, I was able to quickly generate a large number of potential brand names. Wed 18 I had a learning teams meeting today to talk about which client we had chosen and how far we have progressed with it. It was also interesting to hear from my coursemates and how they're developing with their brands. Thurs 19 Today's lecture was on brand identity which fits quite well with what I've been working on for my main brief this week. I got to explore how brand id

  Week 8 Mon 9 This week we are focusing on the audience for our brand and how we are going to connect our products to them. We were given the first activity for the week to do 'you talk to me'. Tues 10 Today, there was a workshop in the studio where we were going to look at how to develop an audience for the main brief. In the first workshop, we were paired with others who are doing the same brief and we started talking about what directs we wanted to take our audience in the end. It turns out that we had each already started to create an audience for our own mains brief and it was interesting to see what completely different directions we had gone in. Wed 11 Spent most of my day in the studio so that I could get ahead of work. I continued working on the activity due on Friday: I spoke to my coursemates about my audience persona and it was helpful to hear what they thought suited it and also gave additional thoughts about what I could add or change.  Thurs 12 The lecture today

  Week 7 Mon 2 This week we start our brand experience module. We had our stage 2 meeting at the usual time of 10am where we were briefed on the next module and the week ahead. We had one task for today, we needed to choose a client that we wanted to create are a brand for: I chose the non-alcoholic spirits client. Additionally, we had a Kickstarter to submit by the end of the day where we had to discuss our values as a graphic designer and find an object that you associate with it. Tues 3 Today, I was on campus in the studio to partake in a variety of different workshop for Brand Values that we will need to consider when building a brand. The first workshop was to choose are a brand that we love and create a brand values board for it: I chose the brand Nikon. The second workshop was to create a brand values board for the client we had chosen and get that upload to padlet by the end of the week. Wed 4 I continued on with the research for the brand positioning boards. Spent more of my t